Journal of Media Studies, Vol 33, No 1 (2018)

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Corporate Influence on Pakistani News Media: Journalists’ Perception

Fahad Mahmood


News making process is complex and there are several factors thatmay influence it. The power of corporate sector to influence mediapolicies and content is one of them. Journalists play pivotal role innews making process. The study, through survey aims toinvestigate the perceptions of the journalists for the possibleinfluence of corporate sector through advertising and publicrelations, on news media in Pakistan. A sample of 250 journalistswas selected randomly from major cities of Pakistan. Findings showthat journalists believe that corporations through advertising andpublic relations influence news media corporations both at a macroand micro level however, this influence is exerted on the journalistsnot directly but through the ownership policies.


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