Journal of Media Studies, Vol 28, No 1 (2013)

Font Size:  Small  Medium  Large

Framing India: Pre-post globalization

Ruchi Tewari, Taral Pathak

Abstract


This study attempts to explore how due to globalizationframing of India in New York Times became relevant andof significance during the period of 1985-2010. An analysisof all the news articles about India was done to find out thechange in the space given to India over the three phases ofglobalization. Later, a content analysis of as many as 450 newsreports was done to find out the nature and focus of the newsitems pre and post globalization period. The findingsindicate an exponential rise in the number of news itemsabout India in the post-globalization phase. The nature ofnews reports changed from neutral to positive and morecoverage was given to 'Politics and Business' section whenearlier it dealt mostly with 'Arts and Culture' section. The newsreporting in the post-globalization phase was more visuallyaided with photographs. The findings support the notion thatwhen a nation becomes economically strong there is not only aninternal positive sentiment generated but externalcommunication agencies also facilitate in strengthening itsposition by representing it as a nation of consequence.Research limitations: The study is limited to the representationmade by one newspaper about a single country and thereforethe findings are limited in their scope.Originality/value: Observations and comments about India'schanging position in the western world have been made but noempirically validated studies have been found. The currentstudy fulfils that gap.

References


AMIC (2013). Retrieved March 15, 2013, from http://www.amic.org.sgAsian Development Bank (2011). Asia 2050: Realizing the Asiancentury; Printed in Singapore.Besley, T. & Burgess, R. (2001). Political agency, governmentresponsiveness and the role of media. European EconomicReview, 45, 639-640.Besley, T.; Burgess, R. & Andrea, P. (2002). Mass media andpolitical accountability in Alisa Clapp- Itnyree, Roumeen Islamand Caralee McLeash (eds). The right to tell: The role of massmedia in economic development. Washington D.C.: The WorldBank, pp 45-60.Boulding, K. (1969). National image and international system. InJames N. R. (Ed.). International Politics and Foreign Policy, (pp.422-431). London: Collier Macmillan Inc.Cho, H., & Lacy, S. (2000). International conflict coverage inJapanese local daily newspapers. Journalism & MassCommunication Quarterly, 77(4), 830-845.Chomsky, N. (2002). A world without war? Reflections onglobalization and anti-globalization. Canadian Journal ofDevelopment Studies, 33(3), 493-511.Commission on growth and development, (2008). The growthreport, strategies for sustained growth and inclusive development.Washington, DC.Coyne, C. and Leeson, P. (2004). Read all about it! Understandingthe role of media in economic development. KYKLOS, 57(1),21-44.Djankov, S.; Caralee, M. Tatiana, N. & Andrei, S. (2003). Whoowns the media? Journal of law and economics, 46(2), 341-381.Dollar, D and Kraay, A. (2004). Trade growth and poverty.Economic Journal, 114(493), 22–49.Dyck, A. & Zingales, L. (2002). The corporate governance role ofthe media in Alisa Clapp- Itnyree, Roumeen Islam and CaraleeMcLeash (eds). The right to tell: The role of mass media ineconomic development. Washington D.C.: The World Bank, pp107-140.Entman, R. M. (1991). Framing U.S. coverage of internationalnews: Contrasts in narratives of the Kal and Iran airincidents. Journal of Communication Vol., 41, No. 4, pp 6-27Entman, R. (1993). Framing: Toward clarification of a fracturedparadigm. Journal of Communication, 43, 52-57.Galtung, J., & Ruge, M. (1965). The structure of foreign news: Thepresentation of the Congo, Cuba, and Cyprus crisis in fourforeign newspapers. Journal of International Peace Research, 1,64-90.Gitlin, T. (1980). The whole world is watching: Mass media in themaking and unmaking of the new left. Berkeley: University ofCalifornia Press.Goffman, E. (1974). Frame analysis: An essay on the organization ofexperience. Cambridge: Harvard University press.Hanan, A. M. (2006). The media-foreign policy relationship: Pakistan’smedia image and U.S. foreign policy. Unpublished doctoraldissertation, York University, Canada.Johri, L. (1983). Business strategies of multinational corporations inIndia: Case study of drug and pharmaceutical industry, VisionBooks Pvt. Ltd, New Delhi.Khilnani, S. (2004). The idea of India. New Delhi: Penguin Books.Krippendorff, K. (1980). Content analysis: An introduction to itsmethodology, London: Sage.Krishna K. (2003). Has India Inc., failed in playing the leadership role?Vikalpa, 28(3).Kuijs, L. (2012). Economic growth patterns and strategies in China andIndia: Past and future. Fung Global Institute, Working PaperFgi-2012-2.Lippman, W. (1922). Public opinion. New York: Harcourt Brace &Company.Mann, J. (1999). Covering China. Media Studies Journal, 13(1), 102-107.McNelly, J., & Izcaray, F. (1986). International news exposure andimages of nations. Journalism Quarterly, 63(3), 546-553.Nayak, A.; Chakravati, K. & Rajib, P. (2010) Globalization processin India: A historical perspective since independence, 1947.South Asian Journal of Management, 12(1), 81-97.Nayar, B. (2006). India’s globalization: Evaluating the economicconsequences. East-West Centre, Washington.Nimmo, D. (1978). Political communication and public opinion inAmerica. California: Good Year.Noshina, S. (2000). Editorial treatment of U.S. image in the twoEnglish dailies, “The Pakistan Times,” and “the Dawn”, withspecial reference to the Soviet military intervention in Afghanistan1979-88. Unpublished Master of Philosophy thesis,University of the Punjab, Lahore.Parameswaran, R. (2008). Other sides of globalization.Communication, Culture & Critique, 1, 116–125.Patnaik, P. (2003). The retreat to unfreedom: Essays on the emergingworld order. Tulika; New Delhi.Reese, S. (2001). Prologue framing public life: A bridging modelfor media research. In S. D. Reese, O. H. Gandly Jr., & A.E.Grant (Eds.). Framing public life: Perspective on media and ourunderstanding of social world. Mahwah: Lawrence ErlbaumAssociates.Saleem, N. (2009). US media framing of foreign countries image:An analytical perspective. Canadian Journal of Media Studies,2(1), 130- 166.Sen, A. (1984). Poverty and famines. Oxford: Oxford UniversityPress.--------- (1999). Development as freedom. New York: Aflred A.Knopf.Singh, K. (2005). Questioning globalization. London: Zed Books.Smith, A. (1776 [1991]). The wealth of nations, New York:Prometheus Books.Spitzer, R. (Ed.) (1993). Media and public policy. New York: PraegarPublishers.Stiglitz, J. (2002). Transparency in government: Alisa Clapp- Itnyree,Roumeen Islam and Caralee McLeash (eds). The right to tell: The role of mass media in economic development. WashingtonD.C.: The World Bank, pp 27-44.Tanstall, J. (Ed.). (1970). Media sociology a reader. Urbana:University of Illinois Press.

Full Text: PDF

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Institute of Communication Studies
University of the Punjab, Quaid-e-Azam Campus, Lahore - 54590, Pakistan.

E-Mail : ed.jms.ics@gmail.com

Phone No. : 92-42-99231225