Young voters for political participation through online campaigns

Journal of Media Studies, Vol 29, No 1 (2014)

Young voters for political participation through online campaigns

Ibtesam Mazahir

Abstract

The aim of the present study is to elaborate the ideas and conceptsthat motivate young voters to participate in elections through onlinecampaigns. The paper is divided into three parts. The first partof the paper analyzes how some of the best political campaigns areused for motivating people to vote. The second theoretical partexplores the notion of political participation and sheds light on thefactors that affect civic engagement, as well as the specificcomponents that must be considered while focusing on youngpeople. Finally, the last part deals with methods and approachesthat can be used to integrate young social media users into theconceptual design process of on-line campaigns, as well as todetermine young people's political participation behavior.

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