Journal of Media Studies, Vol 30, No 1 (2015)

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A Correlation between Mass Media Communication and Foreign Investments in India

Ruchi Tewari, Taral Pathak


India opened its doors to globalization in 1991 and the referencepoint of this change through globalization has been the UnitedStates of America (USA). The current study attempts to explore therelevance that globalization has brought to India through mappingthe shift in pattern of mass media coverage of India by the foreignmedia and parallel marketing shifting patterns in investments madeby foreign financial institutions in India, over the last two decades.A total number of 500 news of NYT were selected from a period of1991- 2010 and top 25 news articles of each year were filteredthrough "relevance' from the NYT website and downloaded. Thefindings indicate an exponential rise in the number of news itemswhich NYT carried about India over this period. This indicates anexistence of a relationship between positive news coverage byindependent media and a rise in the amount of investments madeby foreign institutions in India.


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