Journal of Media Studies, Vol 30, No 2 (2015)

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A comparative study of traditional and social media consumption patterns among youth

Tuba Mumtaz, Kiran Karamat, Ammara Iqbal


This research study examines the consumption trends of media by theyouth of Lahore. It investigates how both traditional and socialmedia are being used by the youth and how much time they give toeach media. A survey method was employed to collect informationfrom 250 respondents who were active users of media. The studyconcluded that both social and traditional media are consumed by theyouth, however, social media is most popular among the youth andvarious reasons are accounted for its popularity.


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