Journal of Media Studies, Vol 35, No 2 (2020)

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Meta Analysis of Smartphone Usage for Gratifications Obtained (2016-2019)

Robina Saeed, Taimoor Ul Hassan


Smartphone is mostly used medium today in all age groups. Current study contributes by analyzing the research methodology in context of smartphone usage studies. The population of the study is the “Uses and Gratifications” researches related to smartphone usage published between 2016 and 2019. The research articles were selected by the key words of “smartphone AND gratifications” on Google Scholar and 25 articles were selected for meta-analysis to explore the objectives of approach to uses and gratifications theory, the sampling procedures, the data collection and analyses in the previous studies. It is found that smartphone is a multidimensional construct and scholars have researched them by using the holistic and the reductionist approaches. 64% studies have been found to utilize the quantitative approaches. Both mediated and offline methods are used for data collection in the previous studies. Most of the studies have used survey method. It is recommended to use the validated scales in the context of Pakistani culture.


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