Journal of Media Studies, Vol 36, No 1 (2021)

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Representation of Hegemonic Masculinity in Pakistani TV Dramas

Qurat-ul-Ain Malik

Abstract


The study aims to analyze whether the most popular TV dramas aired in Pakistan reinforce the notions of hegemonic masculine attitudes and mindset. These masculine attitudes which perpetuate the notion of male superiority have been found to be the cause of many social problems. Using the theoretical framework of Hegemonic Masculinity developed by Connell as the foundation, the study thus aims to investigate the extent to which such notions are presented in dramas. The research is also aimed at exploring whether there has been a change in the depiction of masculinity over the years as well as judging the influence of the various demographic variables like age, class, education, marital status and place of residence on the representation of masculinity. Using quantitative methodology, the research analyzes 39 central male characters from 24 of the most popular television dramas aired in Pakistan in the five decades between 1968 till 2017. Findings show that although hegemonic masculine depictions are not the norm, some hegemonic traits such as authority and technical competence have been found to be more common as compared to other traits such as aggressiveness and subordination of women. Age, class, education, marital status and place of residence have been found to be significant influencers on the portrayal of hegemonic masculinity. Finally, contrary to expectation the depiction of masculinity did not follow a linear path, which indicates the need for further study of outside factors such as politics or economy in the form of market liberalization or government intervention.


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