Journal of Media Studies
Vol 38, No 1 (2023): JOURNAL OF MEDIA STUDIES (38-1_
Table of Contents
Articles
| Pakistani TVCs: A Critical Study of their Impact on Young Consumers | |
| Nida Ijaz, Aisha Saddiqa |
| How does brand promotion on special occasions impact consumer purchasing behavior? | |
| Zaeem Yasin, Shazia Ismail Toor, Fatima Raza |
| Use of Collective Memories in Conflicts: A Peace Journalism Perspective in Representation of Therik e Taliban Talks with Pakistani Government | |
| Muhammad Tarique, Lubna Shaheen, Sumera Batool |
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