Vol 38, No 1 (2023)


Table of Contents


Pakistani TVCs: A Critical Study of their Impact on Young Consumers PDF
Nida Ijaz, Aisha Saddiqa
How does brand promotion on special occasions impact consumer purchasing behavior? PDF
Zaeem Yasin, Shazia Ismail Toor, Fatima Raza
Use of Collective Memories in Conflicts: A Peace Journalism Perspective in Representation of Therik e Taliban Talks with Pakistani Government PDF
Muhammad Tarique, Lubna Shaheen, Sumera Batool

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